The way we perceive the world affects the way we store and use information. The conscious mind is not the only way of receiving information. Subconsciously, we are perceiving all the time – whether we are aware of it or not, subconscious processes are there. For example, at an early stage of visual processing there is a ‘low-level map-like representation’ which most are not consciously aware of (Rensink 2000). It is only at higher levels of processing, where attention plays a